President of Ukraine Volodymyr Zelensky signed a decree on the initiative to establish a national brand United 24 to unite the efforts of international partners in support of the Ukrainian state. The decree #344/2022 is published on the website of the head of state.
"In order to consolidate international efforts aimed at supporting Ukraine in the protection of independence, territorial integrity and sovereignty, as well as in its post-war reconstruction, to increase the level of awareness of the international community about the events in Ukraine, I decree: To support the initiative to create a national brand "United 24" to unite the efforts of international partners, donors, philanthropists to support Ukraine in the protection of its independence, territorial integrity and sovereignty, as well as in its post-war renewal," the document says.
The Cabinet of Ministers was instructed to provide the development of the concept of "United 24", to conduct an information campaign in Ukraine and abroad to promote the goals, instruments and concept of the national brand, as well as disseminate relevant information during international meetings and contacts.
Also the government was instructed to introduce a "single window" for donations from charitable organizations, international partners and citizens to support Ukraine, particularly in such areas as assistance to the Armed Forces of Ukraine, humanitarian, medical and child care, infrastructure restoration, digital and informational counteraction to armed violence.
The President instructed the Cabinet of Ministers to accelerate Ukraine's integration into the international digital space, including by creating a new multimedia platform, the state language United 24 to provide daily information to the international community about the real situation and events in Ukraine, as well as to counteract Russian propaganda.
The decree enters into force on the day of its publication.